One of the hottest topics among CIOs and CTOs is digital transformation. But while definitions of digital transformation have similar themes, there is no absolute description of what it is.
According to EnterpriseProject.com, digital transformation is "the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers.”
The Agile Elephant website describes digital transformation this way, “[Digital transformation] involves a change in leadership, different thinking, the encouragement of innovation and new business models, incorporating digitization of assets and an increased use of technology to improve the experience of your organization’s employees, customers, suppliers, partners and stakeholders.”
Perhaps author Greg Verdino describes it best, “Digital transformation closes the gap between what digital customers already expect and what analog businesses actually deliver.”
According to the MITSloan Review, the key elements of the digital journey are:
- Transforming Customer Experience
- Transforming Operational Processes
- Transforming Business Models
In our last blog we discussed how your competitors are using digitization to vastly improve their knowledge of and interactions with their customers. Today we continue our transformation series with operational processes.
Transforming Operational Processes
Although transformed customer experiences are the most visible and exciting aspects of transformation, companies are also realizing very strong benefits from transforming internal processes through process digitization, worker enablement and performance management.
Your competitors are using process digitization to allow their people to focus on more strategic tasks. Many repetitive manual tasks, such as enrolling and making changes to benefits programs, can be digitized, allowing for improved employee access, enhanced job satisfaction for those who previously performed the repetitive tasks and better and more consistent data to mine in the future. Several industries, such as paint manufacturing and distilling, have built fully automated plants to produce their products, leading to improved quality and much lower operating costs.
Your competitors have virtualized individual-level work to varying degrees – separating the work process from the location of the work. Their employees may work from home part- or full-time. They may not have assigned work spaces when they are in their office, allowing them to reduce occupancy costs and for their employees to sit near others with whom they are temporarily collaborating.
In addition, they are using powerful collaboration and networking tools, allowing them to communicate and share data with other employees no matter their location.
Your competitors are using digital transactional systems to give them deeper insights into products, regions and customers (finer “slicing and dicing” of the data), allowing many crucial business decisions to be made based on real-time data and not on assumptions based on historical data. They are generating much more detailed information which allows them to make decisions, such as allocating manufacturing capacity, that they could not generate before.
Through Digital Transformation, your competitors are fundamentally changing the way their companies literally operate; the way their employees interact with the company, other employees and customers; and the speed and strategic relevance of the decisions which they make. Companies that do not embrace digital transformation will be quickly irrelevant in today’s rapidly changing marketplace.
Digital transformation requires:
- Strong leadership to drive change
- Vision to determine what parts of the company need to be transformed and in what order
- Focus to follow the vision
From its inception, before “digital transformation” was the newest IT buzzword, SeedSpark has developed more than 150 applications for clients which improved and/or automated business processes. These organizations stretch across the globe, from the United States to Canada, Columbia to Italy, and many places in between. We are powered by a unique combination of experts and experience in many digital and operational disciplines to assist your business along the digital transformation journey. If you want a guide on this transformative journey, please contact us at (704) 246-5052 or firstname.lastname@example.org.
“The best-managed firms are constantly identifying new ways to redefine the way they work in the new digital era.”