5 Helpful Tips To Improve Your Website's UX In 2022

In today’s marketing landscape, your website has become a more powerful tool than ever. It has the potential to be the most valuable asset and core anchor for your digital marketing efforts. Designing a great website user experience requires understanding the problems different visitors have and the solutions they seek. Many businesses and industry professionals can feel overwhelmed by expectations to provide a well-designed website. However, improving the user experience (UX) is not as complex as it may appear, and even a little effort can lead to a significant benefit. 

In this week’s tip, we’ll provide five key steps to increase your website’s user experience.

Provide Engaging Content

Providing engaging content is key to appealing website UX. Visitors want more than a purchase; they want an experience. This may be done in several ways, but the most effective is to develop an exciting content strategy. 

Effective content strategies focus on telling a brand’s story with the aim of establishing a connection between a business and its client. Using content to develop a brand identity helps to ensure that potential clients know more about who they are purchasing from.  

Use Layout Strategically

From font sizes and selections to spacing and color choices – consistency means everything. Everything should be themed to make your design cohesive across all website pages. 

To provide your user with the best website experience, brand continuity is a must. Drastic design changes from one page to another can lead to users feeling lost and confused, and ultimately minimizes the site’s credibility. 

Provide Information Concisely and Efficiently

Visitors access websites with a goal or objective in mind. By providing information in an elegant and structured way, you can ensure users get what they came for.  

Users want to find and digest the information they’re looking for as quickly as they can. Make it easy to read about the benefits, solutions, and key features of your product or service by using lists and concise messaging. This will make your content more appealing and help your user obtain all the information they need. 

Don’t Annoy Your Visitors

When designing your website’s user experience, steer clear of walls of text, chatbot notifications on every page, and videos that play automatically. Too many ads or pop-ups are the easiest ways to lose your website visitors as soon as they land on your page. Users appreciate it when a website makes the effort to avoid these features. 

Optimize Your Site

 Factors such as speed and mobile responsiveness considerably affect user experience.  

One of the most frustrating experiences for web users is waiting for a page to load, and users simply don’t have the patience to wait. When a site is perceived as slow, visitors are less likely to stay on the page to contact your business or make a purchase. 

An easy first step to improving your page speed is compressing all of your images before loading them onto your website. There are many web services and tools that can help test a site’s performance and optimize its features. 

Having an excellent online presence is more essential than ever when building your brand, increasing your credibility, and managing your reputation. It’s often the first impression your business has on a potential client – let’s make sure it’s a good one!  

SeedSpark is a trusted marketing resource for small- and medium-sized businesses. From websites to SEO to digital advertising, we’re helping companies connect and communicate with customers across the country each day. Complete the form and contact our team for a free 30-minute digital marketing assessment. We’ll take time to learn more about your existing strategies, assess the situation, and identify new opportunities for improvement that can help you make the most of your brand.

Written by Kevin Kuhlman

As SeedSpark's Social Media & Content Specialist, Kevin takes pride in managing the online social presence of SeedSpark and their clients.

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