The way users consume the Internet is changing rapidly. The year 2014 marks the tipping point for mobile operating system web views outweighing full operating system web views. That means more prospects are accessing your business website through their smart phones, tablets or other mobile devices than with a laptop or desktop. If you thought you had time to optimize your site for mobile users over the next few years, you may want to reconsider. A recent study revealed that around 40% of prospects move on to a competitor if they have a poor mobile experience.
The following checklist should help you evaluate your website’s mobile readiness...
1. Make sure your mobile site is either “responsive” or a separate mobile redirected site entirely.
A mobile specific site is considerably different from your regular website. While you must stick to your branding standards like color, iconography, pictures, and shapes, your mobile site should be simpler than your full web version. Complex designs that load well and look good on computers are often distorted when accessed through a mobile device unless the site is truly responsive. Remember that mobile users don’t really have the time to sift through a lot of text. Go ahead and test your site on a phone, a tablet, a laptop, and a desktop. Is your experience just as good as you transition between varying screen sizes? Consider how you can simplify the site for a mobile version and think like a prospect that doesn’t know you at all.
2. Give users the option to access the actual website.
Provide your viewers with the option to access your regular website through their mobile device. This is important if you have something like a pricing table on your full site that was too detailed and too full of small text to make the cut on the mobile site. Always consider that repeat visitors may want something from that desktop version they have already experienced.
3. Implement a sitemap.
Whether it’s your full version of the website or the mobile version, make sure you have a sitemap in place. A sitemap makes it easier for your viewers to navigate through the site, and it helps search engines index your site as well.
4. Get rid of flash.
Most mobile devices don’t support flash. Keep this in mind when optimizing your website for the mobile surfer. Simple web ready images with smaller file sizes will load fast no matter what device your visitor is using. If you do have a motion graphic or video you want to include, consider uploading it to a service like YouTube or Vimeo that encodes the videos for the different device and screen sizes.
You could also develop a mobile application instead of a website, but this does add costs and another step for the user to download the app prior to learning more about you. Considering these tips how does your website measure up?
Want to get a full website grade with recommendations? Please contact Bill Hawks at email@example.com for a free review!