In our modern digital era, having a well-developed and designed online presence is just as important as having a sign on the door or a listing in The Yellow Pages. Your digital presence is an extension of your company – it's the link to the online world and the thousands who search for businesses and services of all types (including yours).
So, where do you start?
Your website is the mouthpiece of your organization, a major element in the way that you connect with the digital world. While there are a variety of platforms to develop a website on, SeedSpark's team of web development gurus always relied on WordPress to provide a smooth development experience and a variety of customization options that create websites that fit the look, business, and goals of each client. What makes WordPress so great? Well, we're glad you asked.
From simple contact forms to entire online storefronts, WordPress has a whole marketplace of plugins that allows comprehensive customization of how your website works. There are more than 50,000 plugins that help you better connect with current and future clients. No matter the industry, sites built with WordPress as the foundation can be completely customized to fit your needs.
When a visitor comes to your site, its design is the first impression a potential client has of your business. Just as you'd keep the welcome mat swept and the windows cleaned on a brick and mortar store, it's essential to keep your website's digital design in top shape. Having a modern website design that fits the brand of your company showcases your business in a way that's inviting and welcoming to new clients.
At the same time, it acts as a reminder to existing clients of how great a partner they already have.While other platforms offer website customization, WordPress provides an additional level of depth that, when paired with the right front-end development team, can create a truly unique online presence that's in line with the brand that your clients already know and love.
Search Engine Optimization (SEO) has been a foundational part of promoting a business online for years – and it remains a top priority in 2020. WordPress builds a website foundation with SEO in mind, creating a website that is easily searched, understood, and cataloged by “crawlers” that identify relevant search results and display them to users on Google, Bing, Yahoo!, and more.
By pairing a website built on WordPress with content that is optimized for SEO, your business is able to rank higher in search results and connect with clients that are on the hunt for the services that your team provides.
Blogging has been around for decades, but it's much more than a daily celebrity diary or a collection of the best chip dips for this fall's tailgate. Sharing insights and providing value in the form of a blog enhances your brand's value, establishing the author and their company as thought leaders that others look to for advice and inspiration that drives the entire industry forward.
WordPress builds blogging into the DNA of each website for a branded, well-designed informational hub that allows you to tell your company’s story, share information about services, provide insight into industry news, and more. This drives visitors to your website as you create more content and generate more traffic, leading to a rise in SEO rank and ultimately bringing more eyes to your brand.
Social media is part of the core of our modern society. It connects friends and family, bringing people together from around the world. Over the years, millions of users have chosen to follow and connect with the brands that they love. From small businesses to billion-dollar companies, businesses now have the power to build a community around their brand.
WordPress easily links to your brand’s social media, video hosting, and podcasting accounts to allow visitors to easily access the rest of your catalog of content. By building bridges to connect the separate parts of your content library, your clients and visitors will be able to easily connect with the posts, blogs, and other content you've created. It's through these routes that you're seen as the industry innovator that you are.
In short, WordPress is the ultimate web development platform. By providing the ability to create a unique website with a custom design and intuitive tools, WordPress allows our team to develop the ideal website for each individual client. Promoting your business, creating content, and driving traffic is, simply put, simpler with WordPress.