As the digital transformation has begun to impact nearly every part of our lives, modern technology has had a profound impact on the world of communication. Whether it’s between friends, family, or coworkers, the way we communicate has been driven forward by social media. Recent figures show that the average user spends over two hours per day on platforms like Twitter, Facebook, and Instagram. But why should your business use social media in 2020? A simpler question would be to ask “Why not?”
Much like a digital billboard, social media is a tool allowing businesses to connect with people around the world. By sharing industry insights, company achievements, and service information, a brand is being put out there into the world for discovery. Those who are already familiar with the company will follow to stay updated on the business and its employees.
Corporate social media accounts are for much more than rehashing information available on the company website. Let’s say, hypothetically, someone searched “concrete company” on Facebook. A company taking advantage of their social media reach would have a dynamic feed of blogs, industry news, company services, and project accomplishments. These elements prove to the user that this company is packed with industry leaders who are in tune with the newest achievements and information.
When a company has a product or service that is worth standing behind, people gather around it. Think about your favorite fast food restaurant, for example. Why does that account have four million followers on social media? Because a community of fans has developed around the brand online. No matter the size of your company, social media platforms are a camp for clients and fans to gather like groupies.
Marketing a business can be quite the task, but why not let that task do itself? Generating a following and maintaining a presence on social media creates conversation around your business. For some companies that hone in on top trends, like Wendy’s, the returns on engagement with a platform’s online community can magnify your company’s digital reach exponentially. The power of Shares cannot be understated.
By creating content for the online space, a company is able to reach more people than any billboard or mail campaign ever could. Tapping into the potential of social media is a must in 2020 and beyond. Otherwise, that additional exposure for your business – potentially reaching millions of people - is just being left on the table.