--- title: Why Your Company Should Be On Social Media in 2020 description: Crafting your company's digital presence on Twitter, Facebook, LinkedIn, and more can be better at marketing your business than traditional ads ever could. image: https://images.unsplash.com/photo-1517292987719-0369a794ec0f?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjEyMDd9&auto=format&fit=crop&w=1000&q=80 --- [![logo-white-2020](https://blog.seedspark.com/hs-fs/hubfs/logo-white-2020.png?width=80&height=80&name=logo-white-2020.png "logo-white-2020")](https://seedspark.com/) [![logo-square](https://blog.seedspark.com/hs-fs/hubfs/logo-square.png?width=55&height=54&name=logo-square.png "logo-square")](https://seedspark.com/) [![Contact Us](https://no-cache.hubspot.com/cta/default/1546797/3ad3da3a-9602-4c46-afb0-274659a1f959.png)](https://cta-redirect.hubspot.com/cta/redirect/1546797/3ad3da3a-9602-4c46-afb0-274659a1f959) - [**](https://www.facebook.com/sharer/sharer.php?u=https://blog.seedspark.com/blog/company_social_media_2020&title=Why%20Your%20Company%20Should%20Be%20On%20Social%20Media%20in%202020&description=Crafting%20your%20company's%20digital%20presence%20on%20Twitter,%20Facebook,%20LinkedIn,%20and%20more%20can%20be%20better%20at%20marketing%20your%20business%20than%20traditional%20ads%20ever%20could.) - [**](https://twitter.com/intent/tweet?source=https://blog.seedspark.com/blog/company_social_media_2020&text=Why%20Your%20Company%20Should%20Be%20On%20Social%20Media%20in%202020%20-%20https://blog.seedspark.com/blog/company_social_media_2020) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.seedspark.com/blog/company_social_media_2020&title=Why%20Your%20Company%20Should%20Be%20On%20Social%20Media%20in%202020&summary=Crafting%20your%20company's%20digital%20presence%20on%20Twitter,%20Facebook,%20LinkedIn,%20and%20more%20can%20be%20better%20at%20marketing%20your%20business%20than%20traditional%20ads%20ever%20could.) 03 June 2020 Wednesday # Why Your Company Should Be On Social Media in 2020 By [Samuel Adams](https://blog.seedspark.com/blog/author/samuel-adams) As the digital transformation has begun to impact nearly every part of our lives, modern technology has had a profound impact on the world of communication. Whether it’s between friends, family, or coworkers, the way we communicate has been driven forward by social media. Recent figures show that the average user spends over *two hours* per day on platforms like Twitter, Facebook, and Instagram. But why should your business use social media in 2020? A simpler question would be to ask “Why not?” --- ### **Expand Brand Recognition![flat lay photo](https://images.unsplash.com/photo-1548094990-c16ca90f1f0d?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjEyMDd9&auto=format&fit=crop&w=1000&q=80)** Much like a digital billboard, social media is a tool allowing businesses to connect with people around the world. By sharing industry insights, company achievements, and service information, a brand is being put out there into the world for discovery. Those who are already familiar with the company will follow to stay updated on the business and its employees. ### **![person standing near the stairs](https://images.unsplash.com/photo-1507679799987-c73779587ccf?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjEyMDd9&auto=format&fit=crop&w=1000&q=80)Become an Industry Leader** Corporate social media accounts are for much more than rehashing information available on the company website. Let’s say, hypothetically, someone searched “concrete company” on Facebook. A company taking advantage of their social media reach would have a dynamic feed of blogs, industry news, company services, and project accomplishments. These elements prove to the user that this company is packed with industry leaders who are in tune with the newest achievements and information.  ### **![iPhone X beside MacBook](https://images.unsplash.com/photo-1517292987719-0369a794ec0f?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjEyMDd9&auto=format&fit=crop&w=1000&q=80)****Create a Community Around the Brand** When a company has a product or service that is worth standing behind, people gather around it. Think about your favorite fast food restaurant, for example. Why does that account have *four million* followers on social media? Because a community of fans has developed around the brand online. No matter the size of your company, social media platforms are a camp for clients and fans to gather like groupies. ### **![two women operating smartphone](https://images.unsplash.com/photo-1552664862-db5607e91378?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjEyMDd9&auto=format&fit=crop&w=1000&q=80)Let Followers Market for You** Marketing a business can be quite the task, but why not let that task do itself? Generating a following and maintaining a presence on social media creates conversation around your business. For some companies that hone in on top trends, [like Wendy’s](https://twitter.com/Wendys/status/1212819812331720705?s=20), the returns on engagement with a platform’s online community can magnify your company’s digital reach exponentially. The power of Shares cannot be understated. --- By creating content for the online space, a company is able to reach more people than any billboard or mail campaign ever could. Tapping into the potential of social media is a must in 2020 and beyond. Otherwise, that additional exposure for your business – potentially reaching millions of people - is just being left on the table.  [![Learn More About Our Creative and Marketing Services](https://no-cache.hubspot.com/cta/default/1546797/4828da40-ca4f-4cef-97e6-a345967f2437.png)](https://cta-redirect.hubspot.com/cta/redirect/1546797/4828da40-ca4f-4cef-97e6-a345967f2437)   Share: - [**](https://www.facebook.com/sharer/sharer.php?u=https://blog.seedspark.com/blog/company_social_media_2020&title=Why%20Your%20Company%20Should%20Be%20On%20Social%20Media%20in%202020&description=Crafting%20your%20company's%20digital%20presence%20on%20Twitter,%20Facebook,%20LinkedIn,%20and%20more%20can%20be%20better%20at%20marketing%20your%20business%20than%20traditional%20ads%20ever%20could.) - [**](https://twitter.com/intent/tweet?source=https://blog.seedspark.com/blog/company_social_media_2020&text=Why%20Your%20Company%20Should%20Be%20On%20Social%20Media%20in%202020%20-%20https://blog.seedspark.com/blog/company_social_media_2020) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.seedspark.com/blog/company_social_media_2020&title=Why%20Your%20Company%20Should%20Be%20On%20Social%20Media%20in%202020&summary=Crafting%20your%20company's%20digital%20presence%20on%20Twitter,%20Facebook,%20LinkedIn,%20and%20more%20can%20be%20better%20at%20marketing%20your%20business%20than%20traditional%20ads%20ever%20could.) ### Written by [Samuel Adams](https://blog.seedspark.com/blog/author/samuel-adams) As a lifelong fan of technology, Sam has always had a deep interest in learning about the latest innovations and how they are revolutionizing the worlds of business, marketing, and entertainment. As Social Media and Content Specialist at SeedSpark, he spends time chasing the newest trends and breakthroughs pushing the digital transformation in our personal and professional lives. - [**](https://www.linkedin.com/in/samuel-adams-717b42147/) PREVIOUS POST [** How COVID-19 Changed the Way We Use the Internet ](https://blog.seedspark.com/blog/covid19_internet) [**](https://blog.seedspark.com/blog/company_social_media_2020#top) Next Post [Building Better Branding - Graphic Design, Modern Marketing, and How They Can Boost Your Business **](https://blog.seedspark.com/blog/buildingbetterbranding) [Content Title](https://blog.seedspark.com/blog/company_social_media_2020#) Description ### Search ### Recent Posts [ Building a Resilient Business: Strategies for Navigating Economic Uncertainty ](https://blog.seedspark.com/blog/building-a-resilient-business-strategies-for-navigating-economic-uncertainty) [Chad Jenkins](https://blog.seedspark.com/blog/author/chad-jenkins) Feb 1, 2024 [ Harnessing Data for Business Success: A Comprehensive Guide to Data-Driven Decision-Making ](https://blog.seedspark.com/blog/harnessing-data-for-business-success-a-comprehensive-guide-to-data-driven-decision-making) [Chad Jenkins](https://blog.seedspark.com/blog/author/chad-jenkins) Jan 8, 2024 [ Top Business Trends of 2024: Strategies for Growth and Success ](https://blog.seedspark.com/blog/top-business-trends-of-2024-strategies-for-growth-and-success) [Chad Jenkins](https://blog.seedspark.com/blog/author/chad-jenkins) Jan 4, 2024 [ Empowering Organizations with CISA's Cybersecurity Awareness Month 2023 Toolkit ](https://blog.seedspark.com/blog/empowering-organizations-with-cisas-cybersecurity-awareness-month-2023-toolkit) [Patrick Kinsley](https://blog.seedspark.com/blog/author/patrick-kinsley) Oct 26, 2023 [ Four Essential Steps to Enhance Your Online Safety ](https://blog.seedspark.com/blog/four-essential-steps-to-enhance-your-online-safety) [Patrick Kinsley](https://blog.seedspark.com/blog/author/patrick-kinsley) Oct 19, 2023 ### Popular Posts [ The 8 Best Productivity Tools Included with Microsoft 365 ](https://blog.seedspark.com/blog/meet_office365) [Samuel Adams](https://blog.seedspark.com/blog/author/samuel-adams) - Apr 21, 2021 [ Bots Are Stealing MFA Codes and Accessing Accounts - The New Cyber Threat in 2021 ](https://blog.seedspark.com/blog/mfa-code-stealing) [Samuel Adams](https://blog.seedspark.com/blog/author/samuel-adams) - Nov 3, 2021 [ What is Windows 11 S Mode and Should You Use It? ](https://blog.seedspark.com/blog/windows11-smode) [Samuel Adams](https://blog.seedspark.com/blog/author/samuel-adams) - Sep 17, 2021 [ Alternatives to Using SMS for 2-factor Authentication ](https://blog.seedspark.com/blog/alternatives-to-using-sms-for-2-factor-authentication) [Robert Griffin](https://blog.seedspark.com/blog/author/robert-griffin) - Mar 9, 2023 [ How to Use Shifts in Microsoft Teams for Your Organization ](https://blog.seedspark.com/blog/shifts_microsoft_teams) [Samuel Adams](https://blog.seedspark.com/blog/author/samuel-adams) - Jul 2, 2020 ## Growth Is Just One Click Away Want to chat? 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