In today's digital world, small businesses have more competition than ever before. Even with 99% of people between the ages of 18 and 29 spending time online, 23% of small businesses have no online presence. This may not have been a problem 10 years ago, but times are changing. 97% of consumers now start their search for local businesses online, with 40% saying that they won't choose a small business without a website.
For over 20 years, Buckeye Landscape Management has worked across the Charlotte area to bring comprehensive landscaping, hardscaping, and maintenance services to residential properties. Their team partnered with SeedSpark to revitalize every aspect of their brand, designing a new logo, developing a professional website, and generating leads through social media and PPC ad campaigns to showcase their services and grow their business.
When building a brand, it's important to kickstart the conversation with a Discovery meeting. By learning about Buckeye’s services, history, and culture our digital marketing team worked to build a brand that captured their team’s passion and creates a stellar first impression on existing clients and new leads. After defining the brand's message, professional graphic designers began developing the look and feel of a revitalized logo. From small businesses to large corporations, the client experience should always be one of the largest focuses. Invoices, letterheads, and emails also got a facelift to sport Buckeye's new logo and impress clients at every touchpoint.
Building a new brand doesn't stop where the digital world ends. Even with new technology at our fingertips, few tools are as powerful as word of mouth when it comes to small business marketing. SeedSpark took Buckeye's new look, repurposing its design and creating business cards and service flyers that the Buckeye team can leave behind to leverage the power of grassroots marketing.
A Modern Website
SeedSpark’s in-house designers, developers, and SEO content writers created an engaging website designed to showcase Buckeye’s services and generate new client leads. With a clean, modern, and responsive website, Buckeye's time-tested landscape management services are now on full display. Within one year of choosing SeedSpark as a digital marketing partner, Buckeye's website has a CTR of 2.3%, 1,500 website visitors, and 15.4K organic impressions via Google Search.
Targeted Ad Campaigns
Our advertising experts crafted targeted digital advertising campaigns through Google PPC, driving website traffic and connecting with new leads. Overall, SeedSpark's advertisement team delivered results 3x higher than the industry average, generating over 100 new leads and earning over 50,000 paid search impressions. While Buckeye's team wasn't making an overwhelming investment - only $15 per day - the advertisements have increased engagement and interest in the local community, boosting their client base and expanding brand recognition as compared to competing small-scale landscaping companies in the area.
Active Social Media Management
As more potential customers spend time scrolling through their social media channels, these channels are becoming an even more important platform for discovery and customer communication. Alongside their rebrand, SeedSpark’s social media management team launched professional accounts for Buckeye across a variety of social media platforms to showcase their services, share their work, and amplify relevant news topics. Over an 8-month period, 200 social media posts across LinkedIn, Twitter, Facebook, and Instagram garnered hundreds of followers for Buckeye's brand. Their team's work speaks for itself, our team just amplified its voice.
In a market where companies of every size are constantly connecting with their customers, SeedSpark delivers digital marketing solutions for small businesses that capture their voice, showcase their services, and generate leads to grow their business. Our team is currently taking 25% off the price of our most popular website packages, helping small businesses get online for less. Learn more at the link below.