--- title: Websites for Small Businesses - Building a Better Brand description: With 99% of the next generation of consumers online, small businesses have needed a website now more than ever to connect with their customers. image: https://blog.seedspark.com/hubfs/Capture.png --- [![logo-white-2020](https://blog.seedspark.com/hs-fs/hubfs/logo-white-2020.png?width=80&height=80&name=logo-white-2020.png "logo-white-2020")](https://seedspark.com/) [![logo-square](https://blog.seedspark.com/hs-fs/hubfs/logo-square.png?width=55&height=54&name=logo-square.png "logo-square")](https://seedspark.com/) [![Contact Us](https://no-cache.hubspot.com/cta/default/1546797/3ad3da3a-9602-4c46-afb0-274659a1f959.png)](https://cta-redirect.hubspot.com/cta/redirect/1546797/3ad3da3a-9602-4c46-afb0-274659a1f959) - [**](https://www.facebook.com/sharer/sharer.php?u=https://blog.seedspark.com/blog/small-business-website-case-study&title=Websites%20for%20Small%20Businesses%20-%20Building%20a%20Better%20Brand&description=With%2099%%20of%20the%20next%20generation%20of%20consumers%20online,%20small%20businesses%20have%20needed%20a%20website%20now%20more%20than%20ever%20to%20connect%20with%20their%20customers.) - [**](https://twitter.com/intent/tweet?source=https://blog.seedspark.com/blog/small-business-website-case-study&text=Websites%20for%20Small%20Businesses%20-%20Building%20a%20Better%20Brand%20-%20https://blog.seedspark.com/blog/small-business-website-case-study) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.seedspark.com/blog/small-business-website-case-study&title=Websites%20for%20Small%20Businesses%20-%20Building%20a%20Better%20Brand&summary=With%2099%%20of%20the%20next%20generation%20of%20consumers%20online,%20small%20businesses%20have%20needed%20a%20website%20now%20more%20than%20ever%20to%20connect%20with%20their%20customers.) 13 August 2021 Friday # Websites for Small Businesses - Building a Better Brand By [Samuel Adams](https://blog.seedspark.com/blog/author/samuel-adams) In: [Small Business](https://blog.seedspark.com/blog/topic/small-business) In today's digital world, small businesses have more competition than ever before. Even with 99% of people between the ages of 18 and 29 spending time online, 23% of small businesses have no online presence. This may not have been a problem 10 years ago, but times are changing. 97% of consumers now start their search for local businesses online, with 40% saying that they won't choose a small business without a website. For over 20 years, Buckeye Landscape Management has worked across the Charlotte area to bring comprehensive landscaping, hardscaping, and maintenance services to residential properties. Their team partnered with SeedSpark to revitalize every aspect of their brand, designing a new logo, developing a professional website, and generating leads through social media and PPC ad campaigns to showcase their services and grow their business. --- #### **Professional Branding**  ![Buckeye_01.png](https://trello.com/1/cards/60e76e9b3e5eb91f14dfab0b/attachments/61095e9ce21aae0d834a3e6e/previews/61095e9de21aae0d834a3ea6/download) When building a brand, it's important to kickstart the conversation with a Discovery meeting. By learning about Buckeye’s services, history, and culture our digital marketing team worked to build a brand that captured their team’s passion and creates a stellar first impression on existing clients and new leads. After defining the brand's message, professional graphic designers began developing the look and feel of a revitalized logo.  From small businesses to large corporations, the client experience should always be one of the largest focuses. Invoices, letterheads, and emails also got a facelift to sport Buckeye's new logo and impress clients at every touchpoint. Building a new brand doesn't stop where the digital world ends. Even with new technology at our fingertips, few tools are as powerful as word of mouth when it comes to small business marketing. SeedSpark took Buckeye's new look, repurposing its design and creating business cards and service flyers that the Buckeye team can leave behind to leverage the power of grassroots marketing.  #### **A Modern Website![Website Square-1](https://blog.seedspark.com/hs-fs/hubfs/Website%20Square-1.png?width=402&name=Website%20Square-1.png)**  SeedSpark’s in-house designers, developers, and SEO content writers created an engaging website designed to showcase Buckeye’s services and generate new client leads. With a clean, modern, and responsive website, Buckeye's time-tested landscape management services are now on full display. Within one year of choosing SeedSpark as a digital marketing partner, Buckeye's website has a CTR of 2.3%, 1,500 website visitors, and 15.4K organic impressions via Google Search.  #### **Targeted Ad Campaigns**  Our advertising experts crafted targeted digital advertising campaigns through Google PPC, driving website traffic and connecting with new leads. Overall, SeedSpark's advertisement team delivered results 3x higher than the industry average, generating over 100 new leads and earning over 50,000 paid search impressions. While Buckeye's team wasn't making an overwhelming investment - only $15 per day - the advertisements have increased engagement and interest in the local community, boosting their client base and expanding brand recognition as compared to competing small-scale landscaping companies in the area.  #### **Active Social Media Management** As more potential customers spend time scrolling through their social media channels, these channels are becoming an even more important platform for discovery and customer communication. Alongside their rebrand, SeedSpark’s social media management team launched professional accounts for Buckeye across a variety of social media platforms to showcase their services, share their work, and amplify relevant news topics. Over an 8-month period, 200 social media posts across LinkedIn, Twitter, Facebook, and Instagram garnered hundreds of followers for Buckeye's brand. Their team's work speaks for itself, our team just amplified its voice. #### ![](https://trello.com/1/cards/60e76e9b3e5eb91f14dfab0b/attachments/61095e9d0c27f78a19fd1a56/download/Buckeye_02.png) --- In a market where companies of every size are constantly connecting with their customers, SeedSpark delivers digital marketing solutions for small businesses that capture their voice, showcase their services, and generate leads to grow their business. Our team is currently taking **25% off the price of our most popular website packages**, helping small businesses get online for less. Learn more at the link below. [![Save 25% on All SeedSpark Website Packages](https://no-cache.hubspot.com/cta/default/1546797/40fc123c-16d4-40de-a8c8-51ec1f7840bf.png)](https://cta-redirect.hubspot.com/cta/redirect/1546797/40fc123c-16d4-40de-a8c8-51ec1f7840bf)  **Tags:** [Small Business](https://blog.seedspark.com/blog/topic/small-business), [Marketing](https://blog.seedspark.com/blog/topic/marketing) Share: - [**](https://www.facebook.com/sharer/sharer.php?u=https://blog.seedspark.com/blog/small-business-website-case-study&title=Websites%20for%20Small%20Businesses%20-%20Building%20a%20Better%20Brand&description=With%2099%%20of%20the%20next%20generation%20of%20consumers%20online,%20small%20businesses%20have%20needed%20a%20website%20now%20more%20than%20ever%20to%20connect%20with%20their%20customers.) - [**](https://twitter.com/intent/tweet?source=https://blog.seedspark.com/blog/small-business-website-case-study&text=Websites%20for%20Small%20Businesses%20-%20Building%20a%20Better%20Brand%20-%20https://blog.seedspark.com/blog/small-business-website-case-study) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.seedspark.com/blog/small-business-website-case-study&title=Websites%20for%20Small%20Businesses%20-%20Building%20a%20Better%20Brand&summary=With%2099%%20of%20the%20next%20generation%20of%20consumers%20online,%20small%20businesses%20have%20needed%20a%20website%20now%20more%20than%20ever%20to%20connect%20with%20their%20customers.) ### Written by [Samuel Adams](https://blog.seedspark.com/blog/author/samuel-adams) As a lifelong fan of technology, Sam has always had a deep interest in learning about the latest innovations and how they are revolutionizing the worlds of business, marketing, and entertainment. As Social Media and Content Specialist at SeedSpark, he spends time chasing the newest trends and breakthroughs pushing the digital transformation in our personal and professional lives. - [**](https://www.linkedin.com/in/samuel-adams-717b42147/) PREVIOUS POST [** Getting Back to (Cyber) School — Mastering Cybersecurity 101 ](https://blog.seedspark.com/blog/getting-back-to-cyber-school-mastering-cybersecurity-101) [**](https://blog.seedspark.com/blog/small-business-website-case-study#top) Next Post [SeedSpark Named Best Managed IT Service Provider in Charlotte by Digital.com **](https://blog.seedspark.com/blog/seedspark-digital-com-2021) [Content Title](https://blog.seedspark.com/blog/small-business-website-case-study#) Description ### Search ### Recent Posts [ Building a Resilient Business: Strategies for Navigating Economic Uncertainty ](https://blog.seedspark.com/blog/building-a-resilient-business-strategies-for-navigating-economic-uncertainty) [Chad Jenkins](https://blog.seedspark.com/blog/author/chad-jenkins) Feb 1, 2024 [ Harnessing Data for Business Success: A Comprehensive Guide to Data-Driven Decision-Making ](https://blog.seedspark.com/blog/harnessing-data-for-business-success-a-comprehensive-guide-to-data-driven-decision-making) [Chad Jenkins](https://blog.seedspark.com/blog/author/chad-jenkins) Jan 8, 2024 [ Top Business Trends of 2024: Strategies for Growth and Success ](https://blog.seedspark.com/blog/top-business-trends-of-2024-strategies-for-growth-and-success) [Chad Jenkins](https://blog.seedspark.com/blog/author/chad-jenkins) Jan 4, 2024 [ Empowering Organizations with CISA's Cybersecurity Awareness Month 2023 Toolkit ](https://blog.seedspark.com/blog/empowering-organizations-with-cisas-cybersecurity-awareness-month-2023-toolkit) [Patrick Kinsley](https://blog.seedspark.com/blog/author/patrick-kinsley) Oct 26, 2023 [ Four Essential Steps to Enhance Your Online Safety ](https://blog.seedspark.com/blog/four-essential-steps-to-enhance-your-online-safety) [Patrick Kinsley](https://blog.seedspark.com/blog/author/patrick-kinsley) Oct 19, 2023 ### Popular Posts [ The 8 Best Productivity Tools Included with Microsoft 365 ](https://blog.seedspark.com/blog/meet_office365) [Samuel Adams](https://blog.seedspark.com/blog/author/samuel-adams) - Apr 21, 2021 [ Bots Are Stealing MFA Codes and Accessing Accounts - The New Cyber Threat in 2021 ](https://blog.seedspark.com/blog/mfa-code-stealing) [Samuel Adams](https://blog.seedspark.com/blog/author/samuel-adams) - Nov 3, 2021 [ What is Windows 11 S Mode and Should You Use It? ](https://blog.seedspark.com/blog/windows11-smode) [Samuel Adams](https://blog.seedspark.com/blog/author/samuel-adams) - Sep 17, 2021 [ Alternatives to Using SMS for 2-factor Authentication ](https://blog.seedspark.com/blog/alternatives-to-using-sms-for-2-factor-authentication) [Robert Griffin](https://blog.seedspark.com/blog/author/robert-griffin) - Mar 9, 2023 [ How to Use Shifts in Microsoft Teams for Your Organization ](https://blog.seedspark.com/blog/shifts_microsoft_teams) [Samuel Adams](https://blog.seedspark.com/blog/author/samuel-adams) - Jul 2, 2020 ## Related Post - [**](https://www.facebook.com/sharer/sharer.php?u=https://blog.seedspark.com/blog/empowering-organizations-with-cisas-cybersecurity-awareness-month-2023-toolkit&title=Empowering%20Organizations%20with%20CISA's%20Cybersecurity%20Awareness%20Month%202023%20Toolkit&description=With%20the%20end%20of%20October%20just%20around%20the%20corner,%20that%20also%20means%20it%20is%20the%20end%20of%20Cybersecurity%20Awareness%20Month.%20The%20Cybersecurity%20and%20Infrastructure%20Security%20Agency%20(CISA)%20has%20taken%20a%20significant%20step%20in%20this%20direction%20by%20unveiling%20the%20Cybersecurity%20Awareness%20Month%202023%20Toolkit.) - [**](https://twitter.com/intent/tweet?source=https://blog.seedspark.com/blog/empowering-organizations-with-cisas-cybersecurity-awareness-month-2023-toolkit&text=Empowering%20Organizations%20with%20CISA's%20Cybersecurity%20Awareness%20Month%202023%20Toolkit%20-%20https://blog.seedspark.com/blog/empowering-organizations-with-cisas-cybersecurity-awareness-month-2023-toolkit) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.seedspark.com/blog/empowering-organizations-with-cisas-cybersecurity-awareness-month-2023-toolkit&title=Empowering%20Organizations%20with%20CISA's%20Cybersecurity%20Awareness%20Month%202023%20Toolkit&summary=With%20the%20end%20of%20October%20just%20around%20the%20corner,%20that%20also%20means%20it%20is%20the%20end%20of%20Cybersecurity%20Awareness%20Month.%20The%20Cybersecurity%20and%20Infrastructure%20Security%20Agency%20(CISA)%20has%20taken%20a%20significant%20step%20in%20this%20direction%20by%20unveiling%20the%20Cybersecurity%20Awareness%20Month%202023%20Toolkit.) ## [Empowering Organizations with CISA's Cybersecurity Awareness Month 2023 Toolkit](https://blog.seedspark.com/blog/empowering-organizations-with-cisas-cybersecurity-awareness-month-2023-toolkit) With the end of October just around the corner, that also means it is the end of Cybersecurity Awareness Month. While the month might soon be over, cybersecurity issues and threats most certainly are not. The Cybersecurity and Infrastructure Security Agency (CISA), in partnership with the National Cybersecurity Alliance (NCA), has taken a significant step in this direction by unveiling the Cybersecurity Awareness Month 2023 Toolkit. This comprehensive resource is designed to empower organizations, IT professionals, and individuals with the knowledge and tools needed to navigate the complex world of cyber threats.   By [Patrick Kinsley](https://blog.seedspark.com/blog/author/patrick-kinsley) In: [Technology](https://blog.seedspark.com/blog/topic/technology) [**](https://blog.seedspark.com/blog/empowering-organizations-with-cisas-cybersecurity-awareness-month-2023-toolkit) - [**](https://www.facebook.com/sharer/sharer.php?u=https://blog.seedspark.com/blog/four-essential-steps-to-enhance-your-online-safety&title=Four%20Essential%20Steps%20to%20Enhance%20Your%20Online%20Safety&description=Whether%20you're%20an%20individual%20looking%20to%20protect%20your%20personal%20data%20or%20an%20IT%20professional%20tasked%20with%20safeguarding%20company%20information,%20there%20are%20fundamental%20steps%20you%20can%20take%20to%20enhance%20online%20safety.) - [**](https://twitter.com/intent/tweet?source=https://blog.seedspark.com/blog/four-essential-steps-to-enhance-your-online-safety&text=Four%20Essential%20Steps%20to%20Enhance%20Your%20Online%20Safety%20-%20https://blog.seedspark.com/blog/four-essential-steps-to-enhance-your-online-safety) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.seedspark.com/blog/four-essential-steps-to-enhance-your-online-safety&title=Four%20Essential%20Steps%20to%20Enhance%20Your%20Online%20Safety&summary=Whether%20you're%20an%20individual%20looking%20to%20protect%20your%20personal%20data%20or%20an%20IT%20professional%20tasked%20with%20safeguarding%20company%20information,%20there%20are%20fundamental%20steps%20you%20can%20take%20to%20enhance%20online%20safety.) ## [Four Essential Steps to Enhance Your Online Safety](https://blog.seedspark.com/blog/four-essential-steps-to-enhance-your-online-safety) As cyber threats continue to evolve, both individuals and businesses must be proactive in their approach to cybersecurity. Whether you're an individual looking to protect your personal data or an IT professional tasked with safeguarding company information, there are fundamental steps you can take to enhance online safety. Here are four essential steps to consider:   By [Patrick Kinsley](https://blog.seedspark.com/blog/author/patrick-kinsley) In: [Technology](https://blog.seedspark.com/blog/topic/technology) [**](https://blog.seedspark.com/blog/four-essential-steps-to-enhance-your-online-safety) - [**](https://www.facebook.com/sharer/sharer.php?u=https://blog.seedspark.com/blog/secure-our-world-the-new-mantra-for-cybersecurity-in-2023&title=Secure%20Our%20World:%20The%20New%20Mantra%20for%20Cybersecurity%20in%202023%20and%20Beyond&description=As%20cyber%20threats%20continue%20to%20evolve,%20so%20must%20our%20approach%20to%20safeguarding%20our%20digital%20realm.%20Enter) - [**](https://twitter.com/intent/tweet?source=https://blog.seedspark.com/blog/secure-our-world-the-new-mantra-for-cybersecurity-in-2023&text=Secure%20Our%20World:%20The%20New%20Mantra%20for%20Cybersecurity%20in%202023%20and%20Beyond%20-%20https://blog.seedspark.com/blog/secure-our-world-the-new-mantra-for-cybersecurity-in-2023) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.seedspark.com/blog/secure-our-world-the-new-mantra-for-cybersecurity-in-2023&title=Secure%20Our%20World:%20The%20New%20Mantra%20for%20Cybersecurity%20in%202023%20and%20Beyond&summary=As%20cyber%20threats%20continue%20to%20evolve,%20so%20must%20our%20approach%20to%20safeguarding%20our%20digital%20realm.%20Enter) ## [Secure Our World: The New Mantra for Cybersecurity in 2023 and Beyond](https://blog.seedspark.com/blog/secure-our-world-the-new-mantra-for-cybersecurity-in-2023) As cyber threats continue to evolve, so must our approach to safeguarding our digital realm. Enter "Secure Our World" – the groundbreaking cybersecurity awareness program launched by the Cybersecurity and Infrastructure Security Agency (CISA). As we delve into 2023 and look towards the future, this initiative promises to redefine our understanding and approach to cybersecurity.   By [Patrick Kinsley](https://blog.seedspark.com/blog/author/patrick-kinsley) In: [Technology](https://blog.seedspark.com/blog/topic/technology) [**](https://blog.seedspark.com/blog/secure-our-world-the-new-mantra-for-cybersecurity-in-2023) ## Growth Is Just One Click Away Want to chat? Just share some project details and a member of our sales team will be in touch to learn more about your vision and how we can help!   ##### How can we grow together? [![Call Now](https://no-cache.hubspot.com/cta/default/1546797/e8917216-677b-4754-8a92-11da535e5577.png)](https://cta-redirect.hubspot.com/cta/redirect/1546797/e8917216-677b-4754-8a92-11da535e5577) ## Join Our Newsletter ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Samuel Adams", "url" : "https://blog.seedspark.com/blog/author/samuel-adams" }, "dateModified" : "2021-08-13T13:00:00.990Z", "datePublished" : "2021-08-13T13:00:00.000Z", "headline" : "Websites for Small Businesses - Building a Better Brand", "image" : [ "https://blog.seedspark.com/hubfs/Capture.png" ], "mainEntityOfPage" : { "@id" : "https://blog.seedspark.com/blog/small-business-website-case-study", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.seedspark.com/hubfs/SS_Logo_R_Blue_Horizontal.svg" }, "name" : "SeedSpark" } } ```