--- title: How Starting a Blog Can Boost Your Business description: Blogs act as phenomenal business boosters, expanding your brand and reaching new customers while also elevating your company in a variety of other ways. image: https://blog.seedspark.com/hubfs/neonbrand-3GZNPBLImWc-unsplash.jpg --- [![logo-white-2020](https://blog.seedspark.com/hs-fs/hubfs/logo-white-2020.png?width=80&height=80&name=logo-white-2020.png "logo-white-2020")](https://seedspark.com/) [![logo-square](https://blog.seedspark.com/hs-fs/hubfs/logo-square.png?width=55&height=54&name=logo-square.png "logo-square")](https://seedspark.com/) [![Contact Us](https://no-cache.hubspot.com/cta/default/1546797/3ad3da3a-9602-4c46-afb0-274659a1f959.png)](https://cta-redirect.hubspot.com/cta/redirect/1546797/3ad3da3a-9602-4c46-afb0-274659a1f959) - [**](https://www.facebook.com/sharer/sharer.php?u=https://blog.seedspark.com/blog/blog_business_boost&title=How%20Starting%20a%20Blog%20Can%20Boost%20Your%20Business&description=Blogs%20act%20as%20phenomenal%20business%20boosters,%20expanding%20your%20brand%20and%20reaching%20new%20customers%20while%20also%20elevating%20your%20company%20in%20a%20variety%20of%20other%20ways.) - [**](https://twitter.com/intent/tweet?source=https://blog.seedspark.com/blog/blog_business_boost&text=How%20Starting%20a%20Blog%20Can%20Boost%20Your%20Business%20-%20https://blog.seedspark.com/blog/blog_business_boost) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.seedspark.com/blog/blog_business_boost&title=How%20Starting%20a%20Blog%20Can%20Boost%20Your%20Business&summary=Blogs%20act%20as%20phenomenal%20business%20boosters,%20expanding%20your%20brand%20and%20reaching%20new%20customers%20while%20also%20elevating%20your%20company%20in%20a%20variety%20of%20other%20ways.) 03 February 2020 Monday # How Starting a Blog Can Boost Your Business By [Samuel Adams](https://blog.seedspark.com/blog/author/samuel-adams) In: [Medium Sized Business](https://blog.seedspark.com/blog/topic/medium-sized-business) Social media, when used effectively, goes a long way in expanding your brand and making contact with potential clients. Once the Facebook feeds and Twitter timelines start rolling, what’s the next step? While some companies are satisfied with redirecting social media traffic back to their website’s “Services” or “About Us” pages, there is potential to transform from being a business into something more. If that sounds like an appealing opportunity, then it’s time to start a blog. Before getting to work, there are several important facts to consider. Writing and maintaining a blog is an investment. Just as Rome wasn’t built in a day, your blogging empire won’t be built overnight. It takes a considerable amount of time and, depending on the source of your content, money (if you choose to hire a professional writer). Investing resources into creating an in-house blog can go a long way in benefiting your company image and, in turn, your bottom line. #### So, why start a blog? ### **Increased Web Traffic** Sharing industry news and business resources is great, but what if your company was the source of this news and these resources? Creating accurate, informative blogs to share drives all clicks and social media engagements back to your site rather than an external source. Your readers can then dig into a link-filled blog that redirects them to your offered services, the company contact page, and even other blog posts. Ultimately, the more time users spend on your site, the better off the company will be. An added bonus is that fresh content boosts search engine optimization, increasing Google search rankings over time! ### **Develop a Community** It’s in human nature to create communities, often forming around common interests, cultural focal points, and content (especially in the 21st century). Creating a blog provides an opportunity for a community to gather to support, discuss, and contribute to the conversation. When communities form, people within the communities become invested in the company, its business, and its mission. This investment creates a connection that drives brand recognition and company reputation while also encouraging readers to share both online and by word of mouth. ### **Adding a Touch of Humanity ** It’s easy for corporate accounts to feel, well… “corporate”. Approaching social media management with a cold, fact-based strategy creates a digital existence but ultimately does little in terms of creating engagement within the community. Blogs, specifically those with named authors, put a name and face to the work that a company is doing. This simple step creates a connection with clients, softening the relationship and potentially opening the potential for a more casual interaction that may even lead to generating new business. ### **Become an Industry Leader** This is one of the most significant boosts from blogs. However, becoming an industry expert can is a multi-step process that spans years. As time passes, the content that you create can provide readers with useful resources and industry information that can help them and their businesses in turn. When thinking about your blog’s impact on its audience, meditate on the wise words of Jerry Maguire: “Help me, help you.” As the company’s industry reputation continues to grow, authors’ writing skills are sharpened, industry research is performed, and new insights are obtained that all ultimately reinforce the strength of the core business itself. Blogging may take time, effort, and consistency, though the benefits that a company can experience far outweigh the resources invested. As the digital transformation of businesses continues to implement new technologies in our lives and workplaces, creating a blog reinforces your company’s core and grows its reach to attract those scouring the web for their next quick read. **Tags:** [Medium Sized Business](https://blog.seedspark.com/blog/topic/medium-sized-business), [Technology](https://blog.seedspark.com/blog/topic/technology), [Digital Age](https://blog.seedspark.com/blog/topic/digital-age), [Small Business](https://blog.seedspark.com/blog/topic/small-business), [Digital](https://blog.seedspark.com/blog/topic/digital), [Security](https://blog.seedspark.com/blog/topic/security), [Business Process & Marketing](https://blog.seedspark.com/blog/topic/business-process-marketing) Share: - [**](https://www.facebook.com/sharer/sharer.php?u=https://blog.seedspark.com/blog/blog_business_boost&title=How%20Starting%20a%20Blog%20Can%20Boost%20Your%20Business&description=Blogs%20act%20as%20phenomenal%20business%20boosters,%20expanding%20your%20brand%20and%20reaching%20new%20customers%20while%20also%20elevating%20your%20company%20in%20a%20variety%20of%20other%20ways.) - [**](https://twitter.com/intent/tweet?source=https://blog.seedspark.com/blog/blog_business_boost&text=How%20Starting%20a%20Blog%20Can%20Boost%20Your%20Business%20-%20https://blog.seedspark.com/blog/blog_business_boost) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.seedspark.com/blog/blog_business_boost&title=How%20Starting%20a%20Blog%20Can%20Boost%20Your%20Business&summary=Blogs%20act%20as%20phenomenal%20business%20boosters,%20expanding%20your%20brand%20and%20reaching%20new%20customers%20while%20also%20elevating%20your%20company%20in%20a%20variety%20of%20other%20ways.) ### Written by [Samuel Adams](https://blog.seedspark.com/blog/author/samuel-adams) As a lifelong fan of technology, Sam has always had a deep interest in learning about the latest innovations and how they are revolutionizing the worlds of business, marketing, and entertainment. As Social Media and Content Specialist at SeedSpark, he spends time chasing the newest trends and breakthroughs pushing the digital transformation in our personal and professional lives. - [**](https://www.linkedin.com/in/samuel-adams-717b42147/) PREVIOUS POST [** Why Microsoft Teams is Better Than Traditional VOIP Services ](https://blog.seedspark.com/blog/microsoft_teams_voip_difference) [**](https://blog.seedspark.com/blog/blog_business_boost#top) Next Post [What is Business Process Automation? **](https://blog.seedspark.com/blog/business_process_automation_case_study) [Content Title](https://blog.seedspark.com/blog/blog_business_boost#) Description ### Search ### Recent Posts [ Building a Resilient Business: Strategies for Navigating Economic Uncertainty ](https://blog.seedspark.com/blog/building-a-resilient-business-strategies-for-navigating-economic-uncertainty) [Chad Jenkins](https://blog.seedspark.com/blog/author/chad-jenkins) Feb 1, 2024 [ Harnessing Data for Business Success: A Comprehensive Guide to Data-Driven Decision-Making ](https://blog.seedspark.com/blog/harnessing-data-for-business-success-a-comprehensive-guide-to-data-driven-decision-making) [Chad Jenkins](https://blog.seedspark.com/blog/author/chad-jenkins) Jan 8, 2024 [ Top Business Trends of 2024: Strategies for Growth and Success ](https://blog.seedspark.com/blog/top-business-trends-of-2024-strategies-for-growth-and-success) [Chad Jenkins](https://blog.seedspark.com/blog/author/chad-jenkins) Jan 4, 2024 [ Empowering Organizations with CISA's Cybersecurity Awareness Month 2023 Toolkit ](https://blog.seedspark.com/blog/empowering-organizations-with-cisas-cybersecurity-awareness-month-2023-toolkit) [Patrick Kinsley](https://blog.seedspark.com/blog/author/patrick-kinsley) Oct 26, 2023 [ Four Essential Steps to Enhance Your Online Safety ](https://blog.seedspark.com/blog/four-essential-steps-to-enhance-your-online-safety) [Patrick Kinsley](https://blog.seedspark.com/blog/author/patrick-kinsley) Oct 19, 2023 ### Popular Posts [ The 8 Best Productivity Tools Included with Microsoft 365 ](https://blog.seedspark.com/blog/meet_office365) [Samuel Adams](https://blog.seedspark.com/blog/author/samuel-adams) - Apr 21, 2021 [ Bots Are Stealing MFA Codes and Accessing Accounts - The New Cyber Threat in 2021 ](https://blog.seedspark.com/blog/mfa-code-stealing) [Samuel Adams](https://blog.seedspark.com/blog/author/samuel-adams) - Nov 3, 2021 [ What is Windows 11 S Mode and Should You Use It? ](https://blog.seedspark.com/blog/windows11-smode) [Samuel Adams](https://blog.seedspark.com/blog/author/samuel-adams) - Sep 17, 2021 [ Alternatives to Using SMS for 2-factor Authentication ](https://blog.seedspark.com/blog/alternatives-to-using-sms-for-2-factor-authentication) [Robert Griffin](https://blog.seedspark.com/blog/author/robert-griffin) - Mar 9, 2023 [ How to Use Shifts in Microsoft Teams for Your Organization ](https://blog.seedspark.com/blog/shifts_microsoft_teams) [Samuel Adams](https://blog.seedspark.com/blog/author/samuel-adams) - Jul 2, 2020 ## Related Post - [**](https://www.facebook.com/sharer/sharer.php?u=https://blog.seedspark.com/blog/empowering-organizations-with-cisas-cybersecurity-awareness-month-2023-toolkit&title=Empowering%20Organizations%20with%20CISA's%20Cybersecurity%20Awareness%20Month%202023%20Toolkit&description=With%20the%20end%20of%20October%20just%20around%20the%20corner,%20that%20also%20means%20it%20is%20the%20end%20of%20Cybersecurity%20Awareness%20Month.%20The%20Cybersecurity%20and%20Infrastructure%20Security%20Agency%20(CISA)%20has%20taken%20a%20significant%20step%20in%20this%20direction%20by%20unveiling%20the%20Cybersecurity%20Awareness%20Month%202023%20Toolkit.) - [**](https://twitter.com/intent/tweet?source=https://blog.seedspark.com/blog/empowering-organizations-with-cisas-cybersecurity-awareness-month-2023-toolkit&text=Empowering%20Organizations%20with%20CISA's%20Cybersecurity%20Awareness%20Month%202023%20Toolkit%20-%20https://blog.seedspark.com/blog/empowering-organizations-with-cisas-cybersecurity-awareness-month-2023-toolkit) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.seedspark.com/blog/empowering-organizations-with-cisas-cybersecurity-awareness-month-2023-toolkit&title=Empowering%20Organizations%20with%20CISA's%20Cybersecurity%20Awareness%20Month%202023%20Toolkit&summary=With%20the%20end%20of%20October%20just%20around%20the%20corner,%20that%20also%20means%20it%20is%20the%20end%20of%20Cybersecurity%20Awareness%20Month.%20The%20Cybersecurity%20and%20Infrastructure%20Security%20Agency%20(CISA)%20has%20taken%20a%20significant%20step%20in%20this%20direction%20by%20unveiling%20the%20Cybersecurity%20Awareness%20Month%202023%20Toolkit.) ## [Empowering Organizations with CISA's Cybersecurity Awareness Month 2023 Toolkit](https://blog.seedspark.com/blog/empowering-organizations-with-cisas-cybersecurity-awareness-month-2023-toolkit) With the end of October just around the corner, that also means it is the end of Cybersecurity Awareness Month. While the month might soon be over, cybersecurity issues and threats most certainly are not. The Cybersecurity and Infrastructure Security Agency (CISA), in partnership with the National Cybersecurity Alliance (NCA), has taken a significant step in this direction by unveiling the Cybersecurity Awareness Month 2023 Toolkit. This comprehensive resource is designed to empower organizations, IT professionals, and individuals with the knowledge and tools needed to navigate the complex world of cyber threats.   By [Patrick Kinsley](https://blog.seedspark.com/blog/author/patrick-kinsley) In: [Technology](https://blog.seedspark.com/blog/topic/technology) [**](https://blog.seedspark.com/blog/empowering-organizations-with-cisas-cybersecurity-awareness-month-2023-toolkit) - [**](https://www.facebook.com/sharer/sharer.php?u=https://blog.seedspark.com/blog/four-essential-steps-to-enhance-your-online-safety&title=Four%20Essential%20Steps%20to%20Enhance%20Your%20Online%20Safety&description=Whether%20you're%20an%20individual%20looking%20to%20protect%20your%20personal%20data%20or%20an%20IT%20professional%20tasked%20with%20safeguarding%20company%20information,%20there%20are%20fundamental%20steps%20you%20can%20take%20to%20enhance%20online%20safety.) - [**](https://twitter.com/intent/tweet?source=https://blog.seedspark.com/blog/four-essential-steps-to-enhance-your-online-safety&text=Four%20Essential%20Steps%20to%20Enhance%20Your%20Online%20Safety%20-%20https://blog.seedspark.com/blog/four-essential-steps-to-enhance-your-online-safety) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.seedspark.com/blog/four-essential-steps-to-enhance-your-online-safety&title=Four%20Essential%20Steps%20to%20Enhance%20Your%20Online%20Safety&summary=Whether%20you're%20an%20individual%20looking%20to%20protect%20your%20personal%20data%20or%20an%20IT%20professional%20tasked%20with%20safeguarding%20company%20information,%20there%20are%20fundamental%20steps%20you%20can%20take%20to%20enhance%20online%20safety.) ## [Four Essential Steps to Enhance Your Online Safety](https://blog.seedspark.com/blog/four-essential-steps-to-enhance-your-online-safety) As cyber threats continue to evolve, both individuals and businesses must be proactive in their approach to cybersecurity. Whether you're an individual looking to protect your personal data or an IT professional tasked with safeguarding company information, there are fundamental steps you can take to enhance online safety. Here are four essential steps to consider:   By [Patrick Kinsley](https://blog.seedspark.com/blog/author/patrick-kinsley) In: [Technology](https://blog.seedspark.com/blog/topic/technology) [**](https://blog.seedspark.com/blog/four-essential-steps-to-enhance-your-online-safety) - [**](https://www.facebook.com/sharer/sharer.php?u=https://blog.seedspark.com/blog/secure-our-world-the-new-mantra-for-cybersecurity-in-2023&title=Secure%20Our%20World:%20The%20New%20Mantra%20for%20Cybersecurity%20in%202023%20and%20Beyond&description=As%20cyber%20threats%20continue%20to%20evolve,%20so%20must%20our%20approach%20to%20safeguarding%20our%20digital%20realm.%20Enter) - [**](https://twitter.com/intent/tweet?source=https://blog.seedspark.com/blog/secure-our-world-the-new-mantra-for-cybersecurity-in-2023&text=Secure%20Our%20World:%20The%20New%20Mantra%20for%20Cybersecurity%20in%202023%20and%20Beyond%20-%20https://blog.seedspark.com/blog/secure-our-world-the-new-mantra-for-cybersecurity-in-2023) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.seedspark.com/blog/secure-our-world-the-new-mantra-for-cybersecurity-in-2023&title=Secure%20Our%20World:%20The%20New%20Mantra%20for%20Cybersecurity%20in%202023%20and%20Beyond&summary=As%20cyber%20threats%20continue%20to%20evolve,%20so%20must%20our%20approach%20to%20safeguarding%20our%20digital%20realm.%20Enter) ## [Secure Our World: The New Mantra for Cybersecurity in 2023 and Beyond](https://blog.seedspark.com/blog/secure-our-world-the-new-mantra-for-cybersecurity-in-2023) As cyber threats continue to evolve, so must our approach to safeguarding our digital realm. Enter "Secure Our World" – the groundbreaking cybersecurity awareness program launched by the Cybersecurity and Infrastructure Security Agency (CISA). As we delve into 2023 and look towards the future, this initiative promises to redefine our understanding and approach to cybersecurity.   By [Patrick Kinsley](https://blog.seedspark.com/blog/author/patrick-kinsley) In: [Technology](https://blog.seedspark.com/blog/topic/technology) [**](https://blog.seedspark.com/blog/secure-our-world-the-new-mantra-for-cybersecurity-in-2023) ## Growth Is Just One Click Away Want to chat? Just share some project details and a member of our sales team will be in touch to learn more about your vision and how we can help!   ##### How can we grow together? [![Call Now](https://no-cache.hubspot.com/cta/default/1546797/e8917216-677b-4754-8a92-11da535e5577.png)](https://cta-redirect.hubspot.com/cta/redirect/1546797/e8917216-677b-4754-8a92-11da535e5577) ## Join Our Newsletter ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Samuel Adams", "url" : "https://blog.seedspark.com/blog/author/samuel-adams" }, "dateModified" : "2020-02-07T15:47:37.341Z", "datePublished" : "2020-02-03T13:57:00.000Z", "headline" : "How Starting a Blog Can Boost Your Business", "image" : [ "https://blog.seedspark.com/hubfs/neonbrand-3GZNPBLImWc-unsplash.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.seedspark.com/blog/blog_business_boost", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.seedspark.com/hubfs/SS_Logo_R_Blue_Horizontal.svg" }, "name" : "SeedSpark" } } ```