We’ve already covered why social media is important for your business, but now you’re facing an even larger dilemma: what do you post? While tweeting hashtag-laden word soup or chasing the viral dream by sharing memes are both optional approaches, social media platforms are more than a digital announcement board – they’re the voice of your brand. Creating a tone, both written and visual, can act as a big brand booster for any company working towards becoming more social media savvy. One of the biggest investments a business can make in boosting their online presence is in creating custom social graphics. However, there are several facts to take into consideration beforehand.