There are so many incredible aspects of Charlotte, North Carolina. Nestled in the heart of the Carolinas, Charlotte is the ideal blend of “big city” and “small town”. While the city is home to nearly 900K people, the greater Charlotte community is packed with passion and love for one another.

Brands are everywhere. On your cereal box in the morning, plastered on billboards scattered along your morning commute, decorating mugs and ballpoint pens in the office – it’s safe to say, they’re here to stay. The brands that we’ve all come to know didn’t simply appear one day. Teams have carefully crafted these brands with an overarching vision in mind in an attempt to market themselves and connect with an audience that will support their products and services for decades to come. Whether you’re wanting to revitalize an age-old brand to connect with a modern audience or you’re an innovator developing the next viral startup, here are some initial tips to help get your brand off the ground and into the minds of potential future clients.

We’ve already covered why social media is important for your business, but now you’re facing an even larger dilemma: what do you post? While tweeting hashtag-laden word soup or chasing the viral dream by sharing memes are both optional approaches, social media platforms are more than a digital announcement board – they’re the voice of your brand. Creating a tone, both written and visual, can act as a big brand booster for any company working towards becoming more social media savvy. One of the biggest investments a business can make in boosting their online presence is in creating custom social graphics. However, there are several facts to take into consideration beforehand.