Brands are everywhere. On your cereal box in the morning, plastered on billboards scattered along your morning commute, decorating mugs and ballpoint pens in the office – it’s safe to say, they’re here to stay. The brands that we’ve all come to know didn’t simply appear one day. Teams have carefully crafted these brands with an overarching vision in mind in an attempt to market themselves and connect with an audience that will support their products and services for decades to come. Whether you’re wanting to revitalize an age-old brand to connect with a modern audience or you’re an innovator developing the next viral startup, here are some initial tips to help get your brand off the ground and into the minds of potential future clients.